The Open University

Strategic Management

Innovative business models and practices

A series of case study films for The Open University business students. The films feature innovative UK businesses, such as Starling Bank, Shelter and Onni.

 

Story of Starling Bank 

An extensive interview with Anne Boden, CEO of Starling Bank, discusses innovative business strategy in addressing the company’s business needs.

Anne Boden CEO, Starling Bank

"New technology, new culture, new thinking. All of this coming together to address real business needs. That's what Starling is all about and is shared in these films."

Introduction to Ooni

In this short film, Ooni’s founders share the story behind the brand’s rapid growth and design philosophy. They discuss their mission to bring wood-fired pizza to every household by creating an innovative, affordable oven that filled the gap in the market.

Recent projects