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At the heart of Chatanna is a dynamic host steering intense dial-in debates on right-wing conspiracies. To hook the 45–65 demographic, bespoke social media trailers are seeded online, driving users straight to the full episodes.
To engage the 45–65 demographic at risk of believing mis – and disinformation, we drive listeners to Chatanna. In this featured teaser, a leading scientific professor joins the host to dismantle anti-vaccine conspiracies head-on, hooking vulnerable audiences with powerful counter-arguments.
In Xavier’s social clip, the right-wing conspiracy theorist delivers carefully scripted, direct-to-camera viewpoints. His provocative rhetoric acts as a strategic hook to capture the attention of 45–65-year-olds at risk of believing disinformation, naturally drawing them into the longer-form podcast series.
