The Craftory: Deathtraps of Venture Capitalism Craftory

The Craftory required three pieces of evergreen content to raise awareness among righteous cause entrepreneurs about their services. The films aimed to alert entrepreneurs to the pitfalls associated with unscrupulous venture capitalists and the dangers of accepting funding from corporates. Additionally, the films highlighted the importance of finding the right skills and the right people, showcasing how The Craftory equips entrepreneurs to navigate these challenges. By cleverly using stock footage and archival material, the films were crafted without sacrificing their impact. Although the sourced footage, music, and images came from various places, they were seamlessly stitched together to create a cohesive message. Launched as part of a high-profile business-to-business social media campaign on LinkedIn aimed at a niche audience, the film’s traction has greatly surpassed the client’s expectations.